Why is it so important to be number one on Google Search engine? People spend hundreds and even thousands of dollars a week or even a day on advertisements. So what is the difference between conventional advertising and Google Search? Conventional advertising is intrusive and not 100% effective. many people throw away print ads and TV commercials are usually overlooked. They are using a hammer to sale. However, Search allows you to offer what you have for sale to someone who is looking for it and wants it. Your not interrupting their TV show to pitch to them, they are in the mood to buy what you are selling.
The Right Keywords
This is why it is important to make sure you are using the right keywords. The more specific and targeted they are the better success you will have. It is really not about numbers of visitors to your site, it is about getting those visitors to buy. What use is it to have 1000 visitors a day if nobody is buying? I would rather have 20 visitors a day and 10 sales. Find specific keywords for your product that are being searched for, then optimise your site for those words. General words may get you more visitors, but target specific keywords bring you more buyers.
So how much is your keyword worth
How valuable is it for you to have your keyword in the number one spot on Google? Lets suppose that you have your keyword in the number one position on Google's search listing (SERP), and that word brought you 120 visits a day. Using Google's traffic estimator you would see that that particular keyword bid is $1.35, that would mean that number one keyword would cost you $162 a day or $1132 a week to buy that kind of traffic. So now you can see why Search Engine Optimization is much better than ad campaigns. Sure SEO is an investment, but once you have reached your goals then you will be so glad you took the time and energy to learn and incorporate simple SEO.
The Right Keywords
This is why it is important to make sure you are using the right keywords. The more specific and targeted they are the better success you will have. It is really not about numbers of visitors to your site, it is about getting those visitors to buy. What use is it to have 1000 visitors a day if nobody is buying? I would rather have 20 visitors a day and 10 sales. Find specific keywords for your product that are being searched for, then optimise your site for those words. General words may get you more visitors, but target specific keywords bring you more buyers.
So how much is your keyword worth
How valuable is it for you to have your keyword in the number one spot on Google? Lets suppose that you have your keyword in the number one position on Google's search listing (SERP), and that word brought you 120 visits a day. Using Google's traffic estimator you would see that that particular keyword bid is $1.35, that would mean that number one keyword would cost you $162 a day or $1132 a week to buy that kind of traffic. So now you can see why Search Engine Optimization is much better than ad campaigns. Sure SEO is an investment, but once you have reached your goals then you will be so glad you took the time and energy to learn and incorporate simple SEO.
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