Google has announced that it has added two new features to its Google search results page. The first being an expanded list of related searches and the second being longer descriptions in the search results listings. Google says they are trying to employ new technology that helps understand the relationship to searches made by individual users. Google is quoted as:
...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.
Google says it can now make even more suggestions of relevant content based on searches and can handle more queries and is available in 37 languages as well.
Webmasters should be asking themselves about right now, "How will this effect my SERP's"? Good question, here's the answer. Because Google will be showing longer snippets in the description and be able to handle larger quarries, this gives the web master a great advantage on their keyword phrases, and sense the snippet's will be larger, this also is advantageous because it gives the webmaster the opportunity to group his related keywords closer together for more exposure of those keywords making the the site more relevant to these new searches. By being able to do this one may see an increase in their SERP's.
Although this may not be the greatest news from Google, it does show us where they may be heading. And allows the savvy SEO an opportunity to optimise their sites even more. We will have to wait and see what comes next with Google. I must admit I miss the good old days when you could just cram a hundred keywords into a page and get great SERP, who knows, maybe google will revert back to a simple meta driven search engine..... Naw!
...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.
Google says it can now make even more suggestions of relevant content based on searches and can handle more queries and is available in 37 languages as well.
Webmasters should be asking themselves about right now, "How will this effect my SERP's"? Good question, here's the answer. Because Google will be showing longer snippets in the description and be able to handle larger quarries, this gives the web master a great advantage on their keyword phrases, and sense the snippet's will be larger, this also is advantageous because it gives the webmaster the opportunity to group his related keywords closer together for more exposure of those keywords making the the site more relevant to these new searches. By being able to do this one may see an increase in their SERP's.
Although this may not be the greatest news from Google, it does show us where they may be heading. And allows the savvy SEO an opportunity to optimise their sites even more. We will have to wait and see what comes next with Google. I must admit I miss the good old days when you could just cram a hundred keywords into a page and get great SERP, who knows, maybe google will revert back to a simple meta driven search engine..... Naw!
Schema Creator
Schemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.
Schema Creator
Schemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.
Schema Creator
Schemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.